We are delighted to announce our newest collaboration, with Kent-based watch designer, Fears, who have today launched a new range of Wool Straps created with our own Romney Marsh Wools. The launch of the new watch straps, occurring during the annual Wool Week, is supported by The Campaign for Wool.
The three new straps join Fears’ premium range of handmade watch straps and feature a contemporary stripe pattern woven in Britain from the natural fleece colours. The wool comes from Romney sheep who graze here on our family farm only 16 miles from the Fears headquarters in Canterbury, Kent. The Romney sheep fleece is considered to be one of the finer British Wool Breeds making it ideal for watch straps. Wools natural elastic, hard-wearing properties mean that the straps maintain their appearance in the longer-term whist also being both stain and odour-resistant.
As 6th generation farmers who have been working on Romney Marsh since 1882 rearing Romney sheep, our heritage resonates with Fears who are also run today by the 6th generation. Both businesses share a passion for making high quality products that are designed and made to be long lasting.
Commenting on the launch of the Wool Straps, Nicholas Bowman-Scargill, (4th) Managing Director of the Fears Watch Company says, “It’s an absolute pleasure to be working with a local Kent business. When I was first introduced to Kristina at Romney Marsh Wools, I immediately realised that we had a shared ambition to make beautiful, quality items that can be enjoyed now and by future generations. What’s been so enjoyable with creating the Wool Straps is making a product from a traditional material but with a contemporary look and feel. It’s been especially pleasing that The Campaign for Wool have chosen to support our launch recognising the use of British wool in our new watch straps.”
Commenting on working with Fears to create the Wool Straps, Kristina Boulden, Director at Romney Marsh Wools says, "We are thrilled to be able to collaborate with such a local business who has such a wonderful heritage and high-end collection. The idea of being able to create a wool strap made with our wool seemed like such a wonderful concept as wool is such a natural, sustainable and versatile material. The backing of The Campaign for Wool is such an accolade to the beautiful straps Fears Watch Company have created.”
Commenting on Fears and Romney Marsh Wools working together on the Wool Straps, Peter Ackroyd MBE, COO, The Campaign for Wool says, "The collaboration between FEARS and Romney Marsh Wool illustrates just how diverse and wonderful wool is as a fibre. We continue to see new and fascinating applications of wool created every day, and these new and innovative products show that the Campaign for Wool’s message continues to resonate with consumers.”
The Fears Wool Straps will retail for £125 inc. VAT each and are available in two sizes from the Fears online boutique as well as from our own online shop. They are designed to fit all current Fears watches from the Brunswick and Redcliff collections as well as all watches with a 20mm lug width.